Hand-Crafted Web Design for Durango
& Beyond

an aging leather toolbelt hangs from a partially built home, our own actually, in the North County of La Plata, Colorado

I’ve Been Designing and Developing Websites Since 2001.

That’s basically the equivalent of the beginning of time when it comes to the Internet. A lot has changed over the years, from the rise of Amazon to the iPhone to AI, but I’ve always believed that developing a website is just like building a home — it should be done with precision and care, hand-crafted to work exactly as it should and without any extra “fluff” getting in the way.

And it turns out, Google agrees. How quickly your site loads and how it’s code is structured is a massive factor in where you show up in search results these days.

My full skillset, in the world of web design, is:

  • Custom Website Design
  • Web Standards Development
  • E-commerce Integration
  • SEO Optimization
  • Content Creation
  • Google Ads Management

All of my sites are built to excel in all four categories that Google judges websites on these days.


Websites should load quickly, use modern technologies and work as good or better on mobile devices than they do on desktops.


Folks who require screen readers should have equal access to your site’s content. Not only is it the right thing to do, it also boosts your site’s SEO juice.

Best Practices

As with any trade, there are standards that need met. Cookie-cutter website themes just can’t pull this off, as there’s no such thing as one-size-fits-all when it comes to code.


Not only will your site have best practices sewn right into its core, you’ll be provided with tools — and free advice for the life of your site — on how you can stand the best chance at ranking #1 when customers come looking for you on Google.

About Your Web Designer

Nathan Swartz, Durango resident since 2018 and web developer, sits smiling with one of his children who is having a blast and laughing I built my first website while working for a PBS station. Apparently, the guy who hired me didn’t know the difference between an animator and a web developer, and I wasn’t eager to be the one to outline the distinction. Within two years, I’d moved on from that job to working for myself, and never looked back.

I take pride in every site I create, as though my name is literally right on it (as it often is, nice and small there in the footer.)

In the more than two decades since that first site, I’ve built hundreds of websites, traveled the world with my beautiful wife and four boys via van, train and RV, and kept up with all of the latest web standards all the while. I’ve written dozens of articles for publications like Wand’rly Magazine and Campendium. I’ve managed Google Ads for companies like OCHO Candy, Zing Bars and LogHeads Home Center. I’ve even written a few plugins for WordPress itself.

Custom Web Design Pricing

My sites cost $3500.

For your hard-earned money, you get:

  • A custom design, hand-tailored to your specific needs. More on my approach to website design.
  • Web standards development, which means your site will look and function beautifully in all modern browsers, on mobile devices and have SEO and accessibility tools built right in.
  • WordPress behind it all, so you can manage your content, whether that be a menu, page content or blog posts, you can update and create new ones, adding images, video and more to your website over time (which is key to making Google happy.)
  • SEO advice, both initially and for the life of your site. Additional SEO services are available as well.
  • Content review, where you provide me your site’s content and I review it like a high school English teacher, ensuring it is well-written, grammatically correct and conveys your message appropriately. Additional content creation services are also available.
  • Initial Google Ads setup, if you’re interested in Google Ads, I can get you set up so that we track if they’re actually working and write a couple of ads for you as well. Ongoing Google Ads management comes with an additional fee.
  • 1-month, 3-month and 6-month review, where I check-in to see how things are going and what you can do to improve how you’re managing the site, or we can discuss having me manage it for you. You’re also welcome to request a review like this at any time, for the life of the site.

Additional Services

Hosting on my high-end server, including all server and WordPress updates, plus a hack-free guarantee, for $500 / year.

Google Ads Management from $100 / month.

E-commerce Integration, starting from $1500 when added to a website I build for you (so the $3500 site becomes $5000.) Can be added on at any time, not just when we first build the site.

Content Creation, where I take your ideas and put them into a beautifully written, effective article. This typically runs around $50 / page. I can also be a ghost blogger for you (depending on your industry), as creating regular content like blog posts makes Google super happy.

In-depth SEO Review, including analyzing your competitors, creating a keyword and content creation strategy, and ongoing work to ensure your site succeeds. From $100 / week.

The Process, in a Nutshell

  1. We have an initial discussion where I learn about you, your business and what you want to accomplish with the website.
  2. I take the information you provide me and create a design based around those objectives, your brand and any personal preferences you may have.
  3. You then review the site and let me know if you’d like to see any changes, if it’s perfect, or if you’d like to see a whole new concept. There are no limits to the number of revisions during this design period.
  4. Once you sign off on the design, I go off and build it!
  5. I present you with a Beta site, which is the site’s primary architecture created and ready for us to add your content. We add the content together, so you understand how the backend works, and I make sure it’s all looking perfect on the front end. This is also an opportunity for you to report any issues that might arise, such as bugs or other errors I may not have caught on my end.
  6. After we’ve completed adding the content and thoroughly reviewed the site, it goes live!

I am then available for any additional services, to add to or change the website down the road should your own needs change, and diligently stick around to review the site’s performance on my own, making sure that what we’ve created is doing the job you intended it to do.

If it doesn’t, we review and make a plan from there, all on my dime. Though this assumes you’ve followed along with my recommendations, otherwise we review what’s not working for you with those suggestions and see how we can work together to get your site where it needs to be.

For example, having a solid hosting company and regularly creating content for your site are absolutely necessary tasks. If you’re doing these things and your site still isn’t performing, we review what I can do — again, at no cost to you — to get you better results.

On other hand, if you just don’t have time to blog, we discuss what you can do to get content created and updated regularly, so we can see results.

A website is not a business card, it should be a tool to help your business succeed and that’s what I’m selling.